Look And Learn ABC & 123 : “Look And Learn ABC & 123” is an educational book for toddlers. The book is part of the Look And Learn Series by Page Publications. It introduces the English Alphabet and numbers to children. The book uses curiosity to guide children and build an understanding of numbers and the alphabet. Numbers are represented through objects, that is, a countable number of objects of that number. For example the number three can be represented by three blue balls or number seven can is represented with seven balloons. For the alphabet each letter is represented by an object whose spelling starts with the same letter. For example A for Apple, B for Ball, C for Cat and so on. The book is a hardcover to avoid the book from getting spoilt easily. The book has engaging illustrations with bright colours and friendly designs making even the things understandable for the child.